Real Estate Copywriting
Residential and commercial ad copy for internet, brochures and boards
Hello
I'm Sue
I've been living and breathing real estate since securing my first investment property in 1990, and gained valuable knowledge across Melbourne’s southeast from Richmond to Rosebud for over 3 decades.
Creating property descriptions combines my love of property, lifestyle, architecture and writing creative sales copy. I take pride in being responsive, reliable and delivering detailed property descriptions that capture the hearts and minds of your buyers, and align with your brand voice and values.
Standard inclusions
Each property description you receive includes the following ad copy:
Internet copy
Brochure & DL card copy
Board copy
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Up to 3 headline suggestions
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Description of property and location, including lifestyle benefits and proximity to amenities
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Detailed list of features and specifications
Paragraph or dot points as per your requirements
Paragraph or dot points as per your requirements
Research and concept
I use Google Maps to determine proximity to shopping centres, local amenities and attractions in the local area.
If appropriate, I also use the Land Victoria website to determine land size and boundaries, especially when writing ad copy for vacant land.
Based on the property's location, attributes, and target market, I develop a concept and focus to appeal to buyers.
For example, how the property can be enjoyed, and consider proximity to beaches, parks or schools for families, land size and proximity to amenities for developers, and lifestyle benefits, dog parks and medical facilities for retirees.
Turnaround times
Ad copy is delivered within 24 hours of visiting the property or receiving information for remote bookings.
Pricing
In-person bookings
As per your house style, I provide a document which includes ad copy for internet, brochures and boards, including up to 3 headline suggestions.
Up to 20 km from Mornington
Remote bookings
As per your house style, I provide a document which includes ad copy for internet, brochures and boards, including up to 3 headline suggestions.
Australia-wide
Billing
Invoices are emailed to your nominated contact at the beginning of each month for the previous month's work.
Payment terms are 7 days
How to book
Let's have a chat about your requirements on the phone or via Zoom.
Once you're ready to book, just send me an email with the details of the property, the date and time I should attend.
I require at least 24 hours notice to attend a property.
The more notice you can give me the better — a week or two in advance would be most welcome.
If it's a remote listing, I just need the address, notes, photos, floor plans, or architects drawings and a deadline.
Ready to get started?
Get in touch
0425 786 945
